Alejandra Profile Image

She/Her/Hers

Alejandra

I am a fourth year marketing student studying at San Jose State University. I have a passion for creating content for my socials and tapping more into my creative side by designing graphics and doing ...

I am a fourth year marketing student studying at San Jose State University. I have a passion for creating content for my socials and tapping more into my creative side by designing graphics and doing photography.

About Me

San Jose State University

Marketing

Class of 2023

San Jose, CA, USA

Interests

Social media
Fashion design
Career growth

Interview Questions

caliray

TikTok Content Creator

caliray Profile Image

How would you organically include a new and core caliray product on your social pages?

Emphasizing the features, benefits, and unique selling points of the products. While showcasing the product in different scenarios, such as during my morning or evening routine, while getting ready for a special occasion, or when incorporating it into my daily skincare routine. Understanding how it fits into my lifestyle and how it can provide value to my audience to increase brand awareness for the product. Staying true to my own style and voice, and creating content that resonates with my audience while showcasing the benefits of Caliray's product in a genuine and compelling way.

hanni

hanni x sephora campus team

hanni Profile Image

which beauty brands are killing it and why?

Rare Beauty, founded by Selena Gomez, has been making waves in the beauty industry since its launch less than three years ago. They have gained a reputation for their top-notch products, inclusivity, and focus on mental health and self-acceptance. Rare Beauty's commitment to inclusivity is evident in their product range, which includes a diverse array of shades for different skin tones. In addition to their focus on inclusivity, Rare Beauty has been a vocal advocate for mental health awareness. Selena Gomez, has used her platform to raise awareness about mental health issues, reduce stigma, and promote self-care and self-acceptance. Rare Beauty has also pledged to donate a portion of their sales to mental health organizations, further demonstrating their commitment to this cause. Rare Beauty's social media presence has also been a key factor in their success. They have a strong and engaged following on various social media platforms, where they regularly share content related to their products, campaigns, and messages of self-acceptance. Rare Beauty has also effectively leveraged Selena Gomez's personal brand to create a strong and recognizable identity for the brand. Selena Gomez's popularity and influence as a celebrity has helped generate buzz and attention for Rare Beauty, and her involvement in the brand's marketing and promotional activities has contributed to its success. Next up is Fenty Beauty! Fenty Beauty, founded by Rihanna, has indeed become a major player in the beauty industry and has been making waves with its innovative and inclusive approach to beauty. The brand's decision to leverage the Super Bowl to create iconic and buzzworthy campaigns is a testament to their marketing prowess and ability to capitalize on cultural moments. Fenty Beauty's commitment to inclusivity is one of its defining features. The brand has been widely celebrated for its diverse range of foundation shades, catering to a wide spectrum of skin tones that are often overlooked by other beauty brands. This dedication to inclusivity has resonated with consumers, and has helped Fenty Beauty build a loyal and diverse customer base. With amazing products, strategic marketing campaigns, and Rihanna's cultural influence have positioned the brand to be a stand out in a crowded industry.

COHART

Product Testing Specialist

COHART Profile Image

How does art bring value into your life currently?

Art to me is much more than just a hobby or a pastime; it's an outlet for my creativity and a way to find my passion. As someone who has always been drawn to visual aesthetics, art provides me with the perfect medium to express myself and showcase my unique perspective on the world. Art is not just a means of creative expression for me but form of self-discovery and self-expression through content curation, graphic design, and fashion.

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