As someone who’s practical I appreciate products that are long-lasting with an easy application, and therefore, I love Rare beauty because of it’s natural finish while sending an inspirational message about one’s own unique beauty. In addition to this the founder, Selena Gomez, to me is someone I trust since I grew up watching her on tv as a kid. She has developed meaningful interactions with her fans throughout and I could see that same duty of care poured into her makeup brand. Similarly, I love Rihanna’s Fenty Beauty makeup line because its inclusivity, developing a wide range of shades, driving other markets in the beauty industry to do the same. As someone with an exotic background it can be difficult to find the perfect shade but Fenty Beauty has saved me a bunch of time.