As a leasing consultant at a student housing apartment near the University of Washington, I’d create lifestyle-driven giveaways that blend beauty, community, and campus life. Through aesthetic GRWM TikToks featuring only ColourPop products, PR-style unboxings on Stories, and spring community events like flower bouquets paired with ColourPop products, promotions feel organic and shareable. By tying ColourPop sampling to tours, lease signings, and resident events, the brand becomes part of students’ everyday routines and not just a giveaway.

I’d engage my audience by creating aesthetic TikTok GRWMs using only ColourPop products, showing how easy it is to build everyday, work, or girls’ night looks with affordable makeup. I’d share ColourPop PR packages through Instagram Stories and unboxings to create excitement and a behind-the-scenes feel, highlighting textures, shades, and first impressions. By keeping the content casual, honest, and visually clean, it feels aspirational yet relatable, more like a recommendation than an advertisement.

The reason I love Colourpop is not only the affordability, but the various collaborations they do. My favorite makeup item is the glitter eyeshadows. The pigment and quality are so beautiful!