I’d choose a new book 📖 — it lasts longer, feels personal, and I love having something I can come back to, highlight, and grow with long after the moment’s over.

One time I created engaging social media content was through my small business, Charmed by Leena, where I design and sell personalized jewelry and accessories. I planned and filmed short-form videos on TikTok and Instagram that showed the behind-the-scenes process—assembling charm bracelets, packaging orders, and styling the pieces in everyday outfits. Instead of making the content feel like ads, I focused on storytelling and relatability, using trending sounds, clean visuals, and captions that spoke directly to my audience. By consistently posting this style of content and engaging with viewers in the comments, I was able to increase reach, drive traffic to my page, and turn viewers into customers, including people who later visited my pop-up markets. This experience taught me how to create social-first content that feels authentic, visually appealing, and effective at building both engagement and trust.

I would promote a safety product among my campus friends by making it feel normal, useful, and part of everyday college life, not something people only think about in emergencies. I’d start by using it myself and casually sharing it in real situations—walking back from night classes, heading to the library, or going out with friends—so it feels authentic and relatable. I’d create short TikTok and Instagram story content showing how it fits into a student routine, with quick explanations of why it’s helpful rather than fear-based messaging. On campus, I’d spark conversation by bringing it up naturally in group settings, study sessions, or dorm hangouts, letting friends ask questions and even try it themselves. I’d also collaborate with clubs, student orgs, or residence halls to spread awareness through word of mouth and small demonstrations. By focusing on peer-to-peer trust, real-life use cases, and a supportive tone, the product becomes something students actually want to carry—not just something they’re told they should have.