For a 30-second video, I would create a fun and relatable "Target snack run" style video. The video would start with a strong hook such as, "POV: You went to Target for one thing and found your new favorite snack." I would then show myself walking through Target, spotting Muddy Bites Peanut Butter Chocolate on the shelf, and grabbing a bag. Next, I would include close-up shots of the packaging and the product itself, highlighting the crunchy waffle cone and creamy peanut butter chocolate filling. The video would end with a taste test and genuine reaction, emphasizing the flavor, texture, and why it's perfect for snacking on the go. I would use trending audio, quick transitions, text overlays, and bright visuals to keep viewers engaged while making the content feel authentic and relatable to Target shoppers.

I have experience creating engaging short-form video content for Instagram Reels, TikTok, and social media campaigns. As a content creator and Co-Social Media Manager for my university's Marketing Club, I help develop content that increases engagement through trending audio, relatable storytelling, event coverage, and eye-catching edits. I also create UGC-style content for brands and ambassador programs in the beauty, lifestyle, fashion, and wellness spaces, including GRWM videos, product reviews, unboxings, tutorials, and campus lifestyle content. Through my social media agency, The Concept House, I create and edit videos using CapCut and Canva, focusing on strong hooks, audience retention, and platform-specific trends. I understand how to adapt content for different audiences while maintaining brand voice and creating content that feels authentic, engaging, and shareable. My experience filming both at home and on campus has helped me become comfortable creating high-quality content in a variety of settings while consistently meeting deadlines and content goals.

I would start by researching each sorority's brand, values, and recent events to understand what is important to them. From there, I would connect with merch or marketing chairs through campus events, social media, email, or mutual student organization connections. I believe relationship-building starts with genuine conversations, so I would focus on learning about their goals and challenges before presenting any ideas. Once a connection is established, I would share relevant opportunities, creative merchandise ideas, or marketing strategies that align with their chapter's needs. As someone involved in multiple student organizations and social media leadership roles at St. John's University, I understand the importance of collaboration, clear communication, and creating partnerships that provide value for both sides. My goal would be to build long-term relationships based on trust, creativity, and consistent follow-through.