One brand that has been successful in this regard is Nike. Nike has been able to establish a strong social media presence by leveraging its association with athletes and promoting a message of empowerment and inclusivity. Their campaigns, such as "Dream Crazier" and "You Can't Stop Us," have received widespread acclaim for their powerful messaging and visually stunning content. Nike has also been successful in creating a community of brand advocates and loyal customers by regularly featuring user-generated content and engaging with their followers. They have been able to stay relevant by actively participating in conversations around important social and cultural issues, such as racial justice and LGBTQ+ rights.