Working in a clean beauty store, I’ve assisted customers in finding the right products for them. My recommendations for customers depend on my personal experience with a certain brand or product line and my passion and knowledge helps them to better understand why that product might work for them. When a customer and I can share a genuine passion and excitement for a product, it creates a ripple effect. That customer then passes along those recommendations onto their friends or family, and the power of word of mouth is demonstrated.

My personal brand is minimal and effortless, but it is thoughtfully constructed and curated.

I think Kim Kardashian's SKIMS and her fragrance line have done some amazing PR giftings. Most recently she gifted her new swimwear line with every piece of the collection in one color, and a branded pool float. Her most iconic PR gift was the chocolate molded heart which contained her new Valentine's Day perfume. I think that thinking outside the box, but keeping it on brand is ket to having memorable giftings that people get excited about to post.