During my experience with content strategy for platforms like 'Serve South Florida,' I focused on storytelling and community engagement to grow its Instagram following effectively. One key strategy was leveraging user-generated content (UGC). By encouraging local nonprofits to share their stories and tagging our account, we showcased authentic, impactful content while broadening reach through their networks.

We also created interactive posts, such as polls and Q&A sessions, to drive engagement and inform followers on how they could get involved. Using consistent branding, visually cohesive graphics, and localized hashtags, we increased discoverability. A strategic mix of reel-based storytelling and spotlighting community heroes helped foster a sense of purpose and connection, driving both growth and engagement.

As a journalism student at the University of Miami, I’d approach creating Instagram content for Liv Wanderlustly by combining storytelling with visual appeal to captivate an audience drawn to adventure and lifestyle inspiration. Through carefully curated posts that showcase the brand’s accessories in real-world, travel-centric settings, I’d emphasize authentic narratives—like the inspiration behind products or customer experiences. Leveraging tools like interactive polls, influencer collaborations, and themed campaigns would not only engage followers but also build a sense of community around the brand. A focus on visually consistent aesthetics and core values, such as sustainability, would further resonate with a socially conscious audience.

Yes, I know that Klayvio is a platform used to generate email campaigns using customer data.