A funny video concept would be a POV skit where someone tries to eat a “healthy” cereal that tastes terrible, looks defeated, then switches to Man Cereal and suddenly acts like they just leveled up at the gym, with a caption like “When your cereal actually supports your fitness goals.”

The target customer for Man Cereal is fitness-focused people who want a convenient, high-protein breakfast that still tastes good. That includes people like me who are trying to lose weight and make healthier choices. I’d reach them through TikTok and Instagram using relatable fitness humor, memes, and trending sounds that connect to real diet and gym struggles.

I’d create relatable, funny content around real fitness struggles and healthy lifestyle goals—like joking about trying to eat healthy while still wanting cereal that actually tastes good. I’d use memes, trending sounds, and short skits showing the “before mindset” (wanting junk breakfast) vs the “after choice” (choosing high-protein Man Cereal that supports fitness goals). That way it connects emotionally, feels authentic, and still highlights the product benefits in a fun, motivating way.