Here’s how I’d think about it in a simple, practical way:

Hooks that actually stop the scroll

Start with something unexpected or slightly confusing “This soda has 15g of protein… why?”

Use curiosity gaps “I tried this so you don’t have to”

Call out a specific group “If you go to the gym but hate protein shakes, watch this”

Show the result first, then explain quick reaction before context

Use contrast “This looks like soda but acts like a protein shake”

What i would do to tell tell the story better

Keep it one idea per video don’t try to say everything at once

Structure it simply hook → what is happening → payoff or reaction

Make it feel real natural clips, honest reactions, no over explaining

Show, don’t tell instead of saying high protein, show the can, pour, reaction, context

Add a reason to stay till the end a question, a test, or a result people want to see

What I’d lean into for this brand First time reactions

Taste tests vs expectations

“Is this actually good?” angle

Real life use like gym, busy days, late nights

Slight controversy or debate to drive comments

Overall, it’s about making content that feels like something people would watch even if they didn’t know the brand, then naturally weaving the product into it.

I focus mainly on watch time and retention. If people actually stay and watch the video all the way through, that’s what tells the algorithm to push it. Likes and comments matter, but they usually come after the content is already performing. So my priority is always making sure the first few seconds hook attention and the rest of the video keeps it.

For example, instead of leading with “this is a protein soda,” I’d start with something like “wait… this soda has 15g of protein?” , something that makes people stop and want to see how it plays out.

For making Dirty Pop go viral, I’d lean into the fact that the product is already different. “Protein soda” is naturally attention-grabbing, so I’d build content around curiosity, reactions, and a bit of debate.

I’d focus on:

real reaction videos (first-time taste tests, honest opinions)

content that sparks conversation (“is this better than protein shakes?”)

relatable use cases (gym, busy days, late nights)

and jumping on trends in a way that feels natural to the brand

I’d also post consistently and test different hooks, formats, and angles, then double down on whatever people are actually watching and engaging with.

Overall, my approach is:

hook attention fast

keep it engaging

Use the uniqueness of the product to get people talking and sharing.

To engage Gen Z effectively, you need to treat content less like marketing and more like culture participation. Here’s how I’d approach it for Dirty Pop: 1. Lead with hooks, not branding Gen Z decides in 1–2 seconds. I’d open with curiosity-driven hooks:

“This soda has 15g protein… but does it taste good?”

“Gym people are switching to THIS instead of shakes?”

The goal is to earn attention first, then introduce the product naturally.

2. Build around short-form storytelling I’d focus on TikTok/Reels-style content:

Quick taste tests (honest reactions > polished ads)

“Day in the life” with Dirty Pop integrated

POV content (gym, school, work, late-night cravings)

Trend-based formats adapted to the brand

3. Prioritize authenticity over polish Gen Z ignores overly produced ads. I’d use:

AI UGC-style videos

Natural lighting,

real scenarios

Casual voiceovers or on-screen text

Content should feel like it came from a creator, not a company.

4. Turn the product into a conversation

Dirty Pop is unique (protein soda), so I’d lean into:

“Hot takes” and debates (Is this better than protein shakes?)

Comment-driven content (replying to comments with videos)

Polls, duets, stitches

5. Tap into identity + lifestyle

For vegetarians and wellness audiences:

“What I eat in a day (high-protein veg edition)”

Fitness + convenience angle (“No blender, no prep”)

Aesthetic wellness routines featuring the drink

6. Post fast, iterate faster

I’d test multiple variations weekly:

Different hooks, formats, captions

Double down on what performs (watch time, shares, saves)

7. Engage like a person, not a brand

Replying to comments with humor, tone, and personality is key. Gen Z follows brands that feel human.