I’m quite familiar with AI tools and productivity apps because I use them regularly in my studies and creative projects. For example, I use ChatGPT to practice languages, brainstorm ideas, and simplify complex topics. I’ve also explored AI image generators and writing assistants to create engaging content. On the productivity side, I rely on apps like Notion, Trello, and Google Workspace to stay organized, plan tasks, and collaborate. Using these tools has helped me become more efficient and creative, and I’m always excited to try new ones and figure out how they can make learning and work easier.

While I haven’t run a professional content campaign yet, I’ve created and experimented with content on my own social media platforms. For example, I recently made a series of posts focused on student life tips, study hacks, and affordable finds, and I monitored which posts got the most engagement. I learned a lot about what types of content students find relatable and how small adjustments—like adding visuals, short captions, or interactive questions—can increase reach and engagement. I’m excited to apply these insights to professional campaigns and learn even more from a team environment.

When creating content that resonates with a target audience, I start by putting myself in their shoes—understanding their needs, challenges, and what catches their attention. I focus on making content relatable, using real-life examples, humor, or situations students can identify with. I also make sure it’s visually appealing, easy to follow, and encourages interaction, like comments, shares, or participation in challenges. Finally, I pay attention to feedback and engagement metrics to see what works best, and I adjust my content to keep it authentic, relevant, and engaging for the audience.