In a recent campaign to promote a new product line, I collaborated with cross-functional teams including product development, sales, and design to execute a unified marketing strategy. Our goal was to increase awareness and generate leads within a 6-week period. To kick things off, I worked closely with the product team to fully understand the features and differentiators of the new product. I then coordinated with the design and content teams to create engaging visuals and messaging tailored to our target audience. Meanwhile, I aligned with the sales team to ensure our messaging matched the customer journey and included the right call-to-action to drive conversions. Together, we launched a multi-channel campaign (email, social media, and in-store promotions), and I led the performance tracking through weekly syncs with all teams involved. As a result, we exceeded our lead generation goal by 35% and saw a 22% increase in engagement across digital channels compared to the previous quarter. This collaboration showed how vital clear communication and aligned goals are when working across functions to achieve successful outcomes.

https://www.tiktok.com/@akyahgiselle.sports?is_from_webapp=1&sender_device=pc

https://www.instagram.com/akyah.giselle_

Yes. I sell stuff from tiktok shop, and other products from brands and I learn to be real and not make up stuff or fake if I actually like the product or not.