I would engage students through gamified weekly photo challenges with prizes, host Yope-themed dorm events and campus pop-ups, create viral TikTok/Reels content showcasing the app's fun features, partner with student clubs for co-branded campaigns, and maintain a visible presence at campus events with QR code flyers. I'd also leverage peer-to-peer referrals with incentives and share authentic student stories on Yope shared walls to create FOMO.

I would grow Yope's presence by organizing campus events where students can learn about the app and try it together with their friend groups. I'd partner with popular student influencers and social media creators to showcase their Yope shared walls. I'd host photo challenges with prizes to encourage usage, create QR code stickers to place around campus for easy downloads, and leverage campus newsletters and social media groups to spread awareness about this unique photo messenger app.

To hook users, I'd use strong visual hooks in the first 3 seconds - showing bold flavor reactions, ASMR of opening the soda, and colorful product shots. For storytelling, I'd build a narrative around Dirty Pop being the protein soda that doesn't taste like protein - using customer testimonials, transformation stories, and day-in-the-life content. Creating a '3 Flavors, 3 Vibes' series would showcase each flavor's unique personality and target audience.