Interview Questions
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

what are some great ideas to hook social media users into watching our content? how do we tell the story better?
To hook social media users, I focus on making the first few seconds feel immediate, relatable, or slightly unexpected. I’d open with lines like “this sounds weird but just wait” or “I didn’t think this would work but…” because it creates curiosity right away. I also like using quick visual hooks, like pouring or mixing the product, so people have something satisfying to watch while they decide to stay.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

What social media metric do you prioritize and why? how do you get protein soda to go viral?
I prioritize watch time and shares because they show that people are actually interested and want others to see the content. If someone watches a video all the way through or sends it to a friend, it means it resonated, which is what helps content grow organically.To get protein soda to go viral, I would focus on making it feel like a trend, not just a product. I’d create content like “trying protein soda because everyone is talking about it” or “this sounds weird but wait…” to spark curiosity. I’d also show real reactions, quick taste tests, and before and after energy or routine clips so it feels relatable and entertaining. Pairing it with trending sounds, strong hooks, and interactive questions like “would you try this?” would help boost engagement and make it more shareable.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda

How would you engage Gen Z users on social media?
I would engage Gen Z by creating content that feels fast, relatable, and tied into what’s happening right now, like the FIFA World Cup. I’d use trending sounds, match-day energy, and moments like “GRWM for game day” or “watching the game but I’m more focused on the vibes” to make it feel current. I’d also lean into interactive content like “which team are you supporting?” or reactions to big plays so people feel involved. Overall, I’d keep it fun, culturally aware, and real so it feels like I’m part of the same moment as my audience.







