To create compelling content efficiently, I use a streamlined stack: Premiere Pro (or Final Cut/DaVinci) for editing, CapCut for trend-driven mobile edits, and After Effects when advanced motion is needed. For project flow, I rely on Notion (for idea tracking and briefs), Frame.io (for revisions), and Google Drive/Dropbox for file sharing. I also use TikTok Creative Center and ReelTrends to track trending sounds, hooks, and formats—so content stays fresh and high-performing.

I start by understanding the target audience and what’s performing in their niche. Then I break down high-performing content on TikTok, Reels, and Shorts to spot patterns — hooks, pacing, visuals. I also repurpose existing content like podcasts or product demos into fresh short-form ideas, and keep a running Notion board of trends, formats, and references so we’re always creating from a place of strategy, not guesswork.

Yes , i helped promote MAE, a haircare brand, by creating short-form videos that showcased their products in action. My edits focused on clean visuals, strong hooks, and trust-building storytelling — which helped boost their product campaign’s reach and conversions. Happy to share examples if you’d like!