To increase engagement for Chay Spirits, I would focus on content that feels relatable and lifestyle-based rather than just product promotion. For example, short videos showing low-carb drink ideas, fun moments with friends, and simple content that fits into everyday life. I would also use trending short-form videos and interactive posts like polls, questions, and reactions to make people feel involved. When the content feels natural and fun instead of looking like an ad, people are much more likely to engage with it.

I think the best fit for AudioTrack would be students who already enjoy making content, especially people who post on TikTok or Instagram regularly. They already like using music in their videos, so if they know they can actually earn from it too, they would be much more interested and more likely to use the platform consistently.

The first step I would take is introducing AudioTrack to my close friends first. If they understand how it works and actually start using it, it will be much easier to spread it to more students on campus because people trust recommendations from their friends more than ads.