She Biology Skincare
Content Creator
What does authenticity mean to you?
Not chaotically chasing trends, being an open brand that communicates with its customers and clearly channels its mission and vision.
She Biology Skincare
Content Creator
How do you create FOMO and social proof?
By working with influencers and UGC creators to create videos for social media platforms saying how they barely found this product in store because it was out of stock everywhere else, maybe even create an artifical temporary shortage of the product on the website, etc.
She Biology Skincare
Content Creator
If a customer left a negative review how would you respond?
Stay calm, not emotional but empathetic. Try to resolve an issue, maybe send them a direct message offering a gift card/free product.