The first aspect I pay attention to is the layout of the app, if it’s organized and easy to navigate. Which is very important because it’s the first impression people will be receiving. Secondly, it would be the type of content that is being provided in the app, and whether it leans to entertainment or communications. The last aspect would be if the app is trending or not, apps that are slowly loosing users tend to be more boring, because not many people use it anymore and the content and trends slowly die.