Girls Night In, a newsletter for young introverted women who care about restful, playful, low, private or shared, creative downtime, is currently my pick for the most innovative company to be established in 2017. I really appreciate how their fundamental values are reflected in the website's and newsletter's brand color and theme. With a 60% email open rate, their email marketing approach is near flawless. Their Instagram is both educational and beautiful. I adore how active this brand is on the platform. By following various types of accounts and engaging with other people's content, they have successfully established a rapport of confidence with their clients, including myself. Every time I need a gift suggestion or a group activity, I check my achieved emails. One thing, I would do to improve this brand is branch out into Pinterest, Tumblr, and TikTok. Because this brand screams soft girl aesthetic and would have the hearts of many Gen Z girls.

(Note: I'm a sketch artist, so I'm very passionate about this subject.) Art has a huge impact on every aspect of my life, and I don't believe people understand how important it is to our society. Every minute we are living, we consume various forms of creativity and art. Everything that is artistic—from the music played in coffee shops to the artwork we purchase on Amazon and Etsy, to the graffiti on inner-city walls, to the art classes that help people process trauma, to the music videos we watch, to the digital art that provides outlets for creative people, to the conceptual designs on the internet—it is all art. Society and Pop Culture heavily depend on art and creative narrative that gives life a sense of purpose and healing.