As I mentioned in the previous question, my TikTok and Instagram are my most used platforms.

I am veryyy active with all things advocacy, mental health, and fundraising related. To the point where some of my friends make fun of me. I already use my social media (Instagram and TikTok mostly) to highlight organizations/people in need. I know that a lot of people want to help, especially in this day in age, but they just don't know where to start. I like to act as a resource, even on a (relatively) small scale- for my friends, family, and school. If given this position, I'd incorporate more platforms to reach a greater audience. I'd also (if able) like to promote the company on my campus/through a mental health club I helped start. I'd tell personal stories of the people in need, and emphasize that 100% of the funds go to them. I'd additionally highlight the fact that donating to ValorWell makes a DIRECT impact. When things feel as out of control as they do today, it can be extremely helpful for someone to offer a straightforward solution. I'm very confident in my ability to help people like that.

I think TikTok is certainly the best platform for pinch's audience because it’s where beauty, wellness, and aesthetic treatments all come together. TikTok is so convenient because watch times are short, and people can watch products get discovered, researched, and normalized in real time. TikTok thrives on educational yet personal content—like “get ready with me" vlogs,, before-and-afters, and myth-busting from licensed professionals—which I think aligns perfectly with pinch’s blend of clinical expertise and at-home convenience.