I think TikTok is certainly the best platform for pinch's audience because it’s where beauty, wellness, and aesthetic treatments all come together. TikTok is so convenient because watch times are short, and people can watch products get discovered, researched, and normalized in real time. TikTok thrives on educational yet personal content—like “get ready with me" vlogs,, before-and-afters, and myth-busting from licensed professionals—which I think aligns perfectly with pinch’s blend of clinical expertise and at-home convenience.

To find influencers for pinch, I would focus mostly on beauty, wellness, and luxury lifestyle creators whose audiences value self-care and trusted expertise. I’d prioritize micro- and mid-tier influencers in active service markets with strong engagement rates and authentic content. Using a mix of platform research, discovery tools, and competitor analysis, I’d evaluate audience demographics, past partnerships, and content quality to ensure a strong brand fit.

I do have an account, but in the past, it's more so been used so I can view others' posts. I've found answers to a lot of random questions on Reddit, that involve things like tech or super-current events. That's why I like it so much; because the answers and conversations feel so personal. I'm confident I could contribute to these forums now, even though I haven't as much in the past!