Interview Questions
Proper Wild
Full-Time Content Creator

How / where do you seek inspiration? Please share your social handles
I find inspiration everywhere—scrolling through Pinterest, watching GRWMs on TikTok, and just observing what people are talking about online. I also get ideas from music, color palettes, and everyday moods. I love content that feels real but still creative, so I’m always saving stuff that makes me stop scrolling.
@aishwail
Proper Wild
Full-Time Content Creator

If you could build your own brand, what would it be and how would you make it culturally relevant?
I’d build a minimalist beauty brand that celebrates South Asian skin tones and rituals, blending tradition with modern formulas. I’d keep it culturally relevant through storytelling—using real people, regional ingredients, and content that feels like home and hype.
Proper Wild
Full-Time Content Creator

Who are your social media crushes right now? Brands, influencers, creators.
Right now, I’m loving Isabelle Ikpeme (@isabelleikpeme)—her makeup looks are flawless but still super wearable, and her GRWMs just feel like you're FaceTiming a friend. Brand-wise, Rhode is absolutely crushing it—their aesthetic, UGC, and product shots are all so clean and on point. I also really admire Maya Galore for her glam tutorials that are both chill and professional. They all make beauty and fashion feel fun, effortless, and really personal, which is what I love most.