Gen Z is typically very skeptical in the online space. We see thousands of ads, products, and services on a daily basis. Building a community and establishing consumer trust is very important to us. When viewing a product or service online, many Gen Zers will conduct thorough research of a brand. We look at cost, brand image, social media, and the company's values. We want to know that we are receiving a good quality product/service for the right price and are making smart consumer choices. It's important that the brands we support are also supportive of us and represent the same values. Building a strong community with Gen Z requires a strong, positive online and social presence, as well as establishing brand and consumer trust.

Guiding college students toward unique career opportunities.

Rare Beauty, it is makeup brand dedicated to inclusivity and embracing your inner beauty. The brand's mission is to create makeup that is made to feel good in and to create a welcoming space among people of all ages, ethnicities, genders, and backgrounds. They also help raise money to give people access to mental health services and create awareness for these issues.