When tailoring video content to specific target audiences, it is extremely important to first analyze not only popular trends and strategies that have worked in the past; but also to consider your personal engagement history with ads. Current trends cannot only be reproduced, but instead must be innovated, expanded upon and individualised.

One of the biggest and most noticeable issues with many ads today is their impersonality and 'copy&paste' nature. Therefore my primary aim would be to create a unique but catchy brand image, that people couldn't help but be interested in using various artistic and visual persuasion tactics.