Interview Questions
Sun Bum
Associate Manager Shopper Marketing FTE

Please share any relevant experience here.
My TikTok account has enabled me to collaborate with brands, showcasing their products in engaging and authentic content. This exposure helps brands reach a wider audience while benefiting from the trust and connection I’ve built with my followers.
Sun Bum
Associate Manager Shopper Marketing FTE

Can you provide an example of a successful collaboration with a retail partner to enhance brand visibility?
I've collaborated with other brands on TikTok to enhance their products by featuring them in my videos, helping to boost visibility and engagement. These partnerships allow me to showcase their products in a creative, authentic way that resonates with my audience and drives interest.
Sun Bum
Associate Manager Shopper Marketing FTE

How do you approach analyzing shopper behavior to tailor marketing campaigns?
I would analyze Sun Bum shoppers by tracking product preferences and demographics like location and skin type. Use these insights to create targeted campaigns with personalized messaging for different customer segments.