I would lead sampling efforts by creating experiential, shareable moments that make trying the product feel fun, personal, and memorable. On campus, I’d set up mini pop-up stations at high-traffic spots, like student centers, dorm lounges, or campus events, where students can try products, take photos, and share their experiences on social media. Off campus, I’d partner with local cafés, bookstores, or wellness spaces to host small sampling events, create branded “take-home” kits, and encourage students to post about their experience using hashtags or tagging the brand. I’d also integrate UGC and social incentives, like encouraging participants to create short Reels or TikToks showing their first impressions or favorite shades, turning every sampling interaction into an opportunity for both reach and engagement.

I’d engage my audience by showing how ColourPop fits into everyday beauty routines through short, high-energy videos that are shareable and relatable. I’d use tutorials, swatches, and trend-driven content while inviting followers to interact via polls, duets, and challenges that spark conversation and excitement around new launches.

I love ColourPop for its high-quality, cruelty-free products at an accessible price point, which makes beauty fun and inclusive for everyone. I also appreciate how the brand is always innovating with vibrant colors, trend-forward collections, and playful collaborations that feel fresh and exciting.