Interview Questions
Relay
Part-Time Creative Strategist

Do you prefer a work environment with more ambiguity/freedom or clear instructions?
I thrive in a balance of clear direction and creative freedom—defined goals and guardrails to ensure accuracy, with flexibility to experiment, iterate, and develop high-performing creative solutions.
Relay
Part-Time Creative Strategist

How would you go about researching viral formats in a specific niche to make new viral ad formats for a specific brand?
I’d analyze TikTok Creative Center, competitor ads, and niche creators to spot high-performing formats, hooks, and trends. Then test variations, track KPIs (CTR, watch time), and iterate to scale ads
Relay
Part-Time Creative Strategist

What is your experience creating content?
Experienced in TikTok ad creative, content strategy, and performance analysis. Skilled with Canva, CapCut, Insta, and X. Built high-performing content (1M+ views) and manage brand & nonprofit socials








