Interview Questions
SmartyPants Vitamins
Graphic Design & Marketing Consultant
What's a non-work-related interest or skill that has helped you Professionally?
In my free time, I have always enjoyed painting and drawing. These artistic skills have helped me build an intuition for aesthetics and digital design, which I do frequently as a Computer Science student. They have also surprisingly helped me become better at recovering from mistakes, allowing me to erase, retrace my steps, and try again.
SmartyPants Vitamins
Graphic Design & Marketing Consultant
What's Your favorite project you've worked on and why? (ex. what were the steps involved? Did you collaborate with others? What roadblocks did you run into and how did you solve them?)
A project I worked on that I enjoyed was the design of an AI-mediated travel planning app. I enjoyed it because it was a project on which I collaborated with a friend, and it involved utilizing not just our technical skills of prototyping on Figma but also required thinking about our brand image/strategy. We had to develop a cohesive vision, our brand values, and corresponding material (e.g., color tile, typography hierarchy, UI components, and initial low-fidelity prototyping).
SmartyPants Vitamins
Graphic Design & Marketing Consultant
How do you ensure consistency in brand messaging AND VISUALS across various creative assets?
I believe in the importance of creating and maintaining a brand library. This is a tool that documents and componentizes different brand elements, including typography, color, UI elements, and value-driven images. I would ensure that we utilize this library across content and channels or create one as the first step toward a cohesive brand image.