Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
I will review how the content is accepted, highlight weak points such as the hook, and improve the videos solely based on the consumer experience
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
First I would start with the problem, not the task
then I will use real insight from the targeted audience in order to aid the further push of the product
I’ll use this to create a true voice for the brand using contextual and cultural truth
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
I will research in depth hooks that are currently used and find out why they work. Then I will use this information to create hooks of my own linked to the product





