When attempting to improve ROI within Meta ads, I often focus on the creative appeal of the ad as it is often the most important sect of advertising on social media as customers need something eye grabbing. This would be done through implementing A/B testing for ad hooks or possibly asking internally or towards the customer base for which ads improve best, or simply looking at data statistics.

Firstly, by establishing a proper email campaign by ensuring all advertisements online and profile bios either have a hyperlink or details leading towards a customer signing up onto the email campaign. I would then make sure that the email campaigns are consistent with the ones within the company social media so that clients are not misinformed or told information too quickly. Lastly, I would look into whether the email campaigns are optimised for all devices including mobile, computer and otherwise.

I would approach managing multiple creator relationships and communications by firstly often monitoring outreach to creators and from creators. I would then make sure that any attempts at creating or fostering these relationships would be short and personable, not simply corporate and jarring to what could be a great creator relationship. I would also ensure that I not only establish outreach messages towards creators, but that I make sure to follow-up and create a consistent voice across the brand.