Interview Questions
Extra
Social Growth Lead

what's one content idea that you think would drive people to sign up to extra's waitlist? Why?
One content idea would be a short TikTok showing a “before vs. after” of someone discovering Extra—starting with confusion or stress around the problem Extra solves, then revealing how Extra simplifies it, ending with a clear waitlist CTA. This would work because it’s relatable, visually engaging, and clearly shows the value while creating curiosity and urgency to sign up.
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
I’d focus on trend-driven, relatable content and creator partnerships that feel authentic and fun, while encouraging interaction through comments and UGC. Success would be measured by engagement rate, follower growth, views, watch time, and clicks/conversions.








