My First video hit 12,000+ views, and the construction-site reels I’ve posted over the past month now pull a steady 4,500–9,000 views each.

For my Board run I replaced boilerplate slogans with quick, relatable posts and videos that spotlighted real student stories mixing humor with issues like mental health and accessibility which drove record engagement across channels and delivered a decisive win, keeping my campaign streak at 100 percent.

My approach to creating content that resonates with target audiences is built on proven campaign strategies that delivered a 100% success rate across multiple elections. I've successfully run campaigns for Deputy Mayor, Board Director (Myself) at Sheridan College, and two local government positions - each requiring different messaging strategies for diverse audiences.

Through these campaigns, I learned that resonant content starts with understanding what genuinely matters to your audience, then crafting authentic messages that address their real concerns. Whether connecting with voters about student wellbeing initiatives or community development, I focus on relatable storytelling that drives measurable action.

My content creation process combines strategic audience research with authentic engagement - the same approach that won every campaign I've managed. For Avatone, I'd apply these proven community-building techniques to create UGC that showcases genuine user experiences and builds lasting connections around fitness gaming.

The key is treating content creation like campaign communication: understanding your audience deeply, crafting messages that feel authentic rather than promotional, and consistently engaging to build real community relationships that translate to tangible results.