A creative way I’d lead sampling efforts is by turning it into an experience, not just a handout. On campus, I’d host pop-up moments tied to events we already have,; fashion shows, model castings, meetings, or high traffic days on the promenade where people can try products and take mirror selfies or quick photos. I am apart of a modeling team with other models and I have many content ideas I could do with them involved ,naturally they are willing to help me out given the team dynamic. I’d also do eye-catching, creative makeup looks with Colour Pop , so people naturally stop, ask questions, and want to try the products themselves. QR codes linking to ColourPop, discount codes, or my content would help the moment live beyond the sample. Off campus, I’d extend this through content led sampling by creating bold, creative looks in GRWMs, photoshoots, and lifestyle content, then inviting friends, creatives, and followers to try the products with me and share their reactions. I’d also collaborate with local beauty and fashion creatives and pass out curated sample bags, making the experience feel intentional, fun, and very on-brand.

I would engage my audience by creating authentic, interactive content that feels true to how I already show up online. Through my beauty, lifestyle, and fashion content, I’d share real-time product use like GRWMs, tutorials, and day-to-night looks so people can actually see how ColourPop fits into my everyday life. I’d also use polls, Q&As, and giveaways to keep my audience involved and let them help choose shades or looks.

What I love about ColourPop is that it’s fun, creative, and actually accessible. The quality is really good for the price, the shades are always on trend and inclusive, and it makes experimenting with makeup feel easy and exciting instead of intimidating. It feels playful but still intentional, which I really appreciate.