On campus, my involvement extends beyond formal structures into both organized support initiatives and the more nuanced, interpersonal sphere of community-building. I play an active role in the support team, where I not only contribute to collaborative problem-solving but also cultivate an environment that prioritizes inclusivity and resource accessibility. Complementing that, my natural disposition as a social connector allows me to operate as what some might call a ‘social butterfly,’ but in practice it means I bridge diverse circles of students, fostering relationships that span academic, cultural, and extracurricular boundaries. This dual engagement—structured and organic—ensures I remain deeply embedded in the evolving dynamics of campus life.

I will create high-quality content with Vita Coco on my college campus by showcasing authentic student moments—such as pre-class hydration, post-workout recovery, and focused study sessions—while integrating creative lifestyle visuals, relatable skits, and coverage of campus events to highlight the brand’s role in everyday student life. I will emphasize Vita Coco’s natural energy and electrolytes through engaging, student-driven storytelling that feels organic and relatable. By leveraging trending sounds, captivating captions, and targeted hashtags like #VitaCocoCampus, I will align the content with current student culture. I will also collaborate with athletes, organizations, and campus influencers to expand visibility and credibility. Collectively, this strategy will position Vita Coco as the refreshing, go-to source of hydration and vitality for the college experience.