I would ensure Saint James Tea becomes recognizable and loved on campus by focusing on consistency, visibility, and genuine connection. I would regularly feature the brand on my social media and in real campus moments such as study sessions, events, and wellness breaks so students naturally associate Saint James with everyday student life. By partnering with organisations like ASA and HERCAMPUS VSU for tastings, pop ups, and giveaways, I would turn first time exposure into shared experiences. Over time, this consistent presence and authentic engagement would build familiarity, trust, and brand loyalty across campus.

I would use my social media platform to create intentional content that highlights both convenience and community. I would promote Amazon as the quick, accessible option through routine based content like “get ready with me” or day in the life videos, while encouraging local store purchases by spotlighting in store experiences, pop ups, and small business support. By alternating call to actions and clearly showing when and where to buy, I would encourage followers to choose what works best for them while still supporting local retailers. This balanced approach builds trust, increases visibility, and drives consistent purchases across both platforms.

I would introduce Saint James by leveraging the organisations I am already active in, the African Students Association (ASA) and HERCAMPUS VSU. Through ASA, I would integrate the brand into culture driven events where students already gather, allowing Saint James to feel authentic and community rooted. With HERCAMPUS VSU, I would align the brand with empowerment, confidence, and self care initiatives that resonate with women on campus. This approach ensures Saint James is introduced organically, builds trust, and creates real campus impact rather than feeling like an advertisement.