On campus, I would host pop up “ColourPop Try Bars” in high traffic areas like student centres, dorm lobbies, or during campus events. Students could swatch products, test shades on different skin tones, and scan a QR code to follow ColourPop, access a discount, or vote on their favourite products. To increase engagement, I would tie the sampling to mini themes like first week glam, game day looks, or finals week quick beauty. I would also collaborate with student organisations, especially fashion, beauty, and cultural groups, to reach different audiences organically.Off campus, I would partner with local beauty supply stores, coffee shops, or community events where students already spend time. Sampling could be paired with small touch ups or shade matching moments to make it feel personal. I would also bring sampling to real life moments like getting ready before events, house parties, or photo days and encourage people to post their looks and tag ColourPop.Overall, the goal would be to make sampling social, interactive, and shareable so it builds both product awareness and community excitement.

I would engage my audience by keeping the content authentic, interactive, and trend driven rather than overly promotional. I would focus on showing how ColourPop products fit into real life, not just perfect glam moments. First, I would create short form content like GRWM videos, quick tutorials, and before and after looks that highlight pigmentation, shade range, and ease of use. I would be honest about what I like about each product so my audience trusts my recommendations. Second, I would use interactive features like polls, Q and A boxes, and comment prompts to let my audience help choose shades, looks, or themes. This makes them feel involved instead of sold to. I would also tie ColourPop products to trends, pop culture moments, or campus life to keep the content relatable. For example, themed looks for classes, events, or nights out using ColourPop only. Finally, I would encourage community engagement by reposting followers looks, hosting small giveaways, and sharing user generated content. That way, promoting ColourPop feels like a shared experience rather than an ad.

I love ColourPop because it makes makeup feel fun, accessible, and expressive without being intimidating or overpriced. The brand stays on trend while still feeling inclusive, especially in the range of shades and finishes they offer.