One trend that Rally Pickleball could activate on TikTok right now is a trick shot challenge. Trick shot videos are very popular on TikTok and Rally Pickleball could create a challenge where users can submit their own pickleball trick shot videos using Rally Pickleball equipment and tag the company's TikTok account. The best videos could win a prize or be featured on Rally Pickleball's TikTok page, which could encourage more users to participate and promote the brand. Another idea could be to collaborate with popular TikTok creators who are known for their trick shot videos and have them feature Rally Pickleball's products in their content. This could help increase brand awareness and reach a wider audience on the platform.

CLTure is a popular media outlet in Charlotte that covers entertainment, arts, and culture. Their social media channels have a large following and could be a great way to promote the sport of pickleball and Rally Pickleball's products. Jason Terk is a local fitness and health influencer who focuses on living a healthy and active lifestyle. He has a strong following on social media and could be a great partner for Rally Pickleball, as his audience is interested in wellness and fitness. Jordan Spieth is a professional golfer and pickleball enthusiast who has a large social media following. While he's not based in Charlotte, he could be a great partner for Rally Pickleball, as he could help promote the crossover between golf and pickleball and introduce the sport to his fans.