Interview Questions
Elixir Shots
Social Media Strategist (Owned Channel)

What's a way an IG account can get more followers?
I think one of the most important things is to interact with followers and respond to messages. This builds a stronger connection between the two. I also think it is so important to post consistently in order to get more followers. Another way is creating high-quality content. Although, it’s important to post often, it’s also important that all the content released is high quality and has effort put into it.
Elixir Shots
Social Media Strategist (Owned Channel)

Can you provide an example of a successful marketing campaign you have analyzed?
One successful campaign I’ve analyzed is the Gap jeans campaign. Gap has successfully rebranded and updated their products to stay relevant and known with younger generations. Their collab dance videos have changed the image of the brand. I think that this shift has made it more popular with younger people who used to not shop at gap.
Elixir Shots
Social Media Strategist (Owned Channel)

How do you stay updated on the latest digital marketing trends?
I make sure to stay active on social media apps like TikTok, Instagram, Pinterest, and YouTube. I also keep up with trend forecasting services like Fashion Snoops. When posting on social media I make sure to use trending audios and follow influencers to see what the new audios will be.