My Portfolio
Interview Questions
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
What strategies would you use to generate buzz for a vegan beauty brand?
I’d generate buzz by showing how Pacifica’s Coconut Milk Deodorant Wipes fit into everyday life like quick refreshes at the gym, on-the-go, or after work. I’d highlight that they’re vegan and cruelty-free, encourage users to share their routines, and use trends, hashtags, and relatable content to make the brand feel fun and approachable
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
How do you engage an online community around a product launch?
I engage an online community around a product launch by creating content that excites and involves them. I tease the launch with sneak peeks, polls, or challenges, encourage users to share their experiences or reactions, and respond to comments to make the conversation feel two-way.
Insomnia Cookies
Back to Campus Group Hangs feat. Free delivery week for Insomnia Rewards members

How would you capture the energy of a cookie delivery during a social event?
I’d capture the vibe of a real hangout such as friends laughing, snacking, or recruitment, then the excitement when the Insomnia delivery shows up. I’d highlight the free delivery and Rewards naturally, letting the cookies feel like the perfect addition to the night







