I would engage an audience by creating authentic, community-based moments around Barebells, starting with my own experience as a member of the Middlebury ice hockey team. As a student-athlete, I’m constantly in spaces where nutrition, performance, and recovery are already part of the conversation, which makes introducing Barebells feel natural rather than forced. I could engage my team by sharing Barebells as a go-to snack before practices, during travel, and after games, and encouraging teammates to try and talk about their favorite flavors. From there, I’d extend that energy to the wider campus through team-centered content on social media, giveaways at games, study-break activations, and collaborations with other athletic teams.

I would be a great fit for Barebells as a campus ambassador because I live an active, high-performance lifestyle as a member of the Middlebury ice hockey team. Training, practices, and games require consistent fuel, and Barebells fits seamlessly into my routine as a convenient, protein-packed option that actually tastes good. Being a student-athlete has taught me discipline, time management, and accountability. All qualities that translate directly into representing a brand well. I’m constantly surrounded by teammates and other athletes who care about performance and recovery, giving me a built-in community where Barebells would feel authentic and relevant.