I would promote CoAqua in authentic, community-focused ways. As a member of a sorority at Florida State University, I would bring CoAqua to chapter events and sisterhood activities, where sharing products naturally sparks word-of-mouth excitement. I also attend a new workout studio where people are always looking for refreshing, healthier post-class options—I could share CoAqua after workouts to introduce it as a better-for-you hydration choice. In addition, I’m part of a run club here in Tallahassee, and bringing CoAqua to runs would be a great way to get it in front of an active, health-conscious group. On social media, I would highlight CoAqua through lifestyle content that blends fitness, wellness, and campus life, showing how it fits into my daily routine and making it relatable to both my friends and broader community.

Authenticity. My strategy is to keep things real and relatable. I focus on showing how your products naturally fit into everyday life, especially as a student who is always on the go. I highlight small moments that make a big difference, like how having prepped ingredients in Ello containers makes it easy to throw meals together without stress.

This is my food items UGC portfolio https://www.canva.com/design/DAGjCLyu-w8/YaWgm8T1UgYB_Ai5iK6K8w/edit?utm_content=DAGjCLyu-w8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton