To help DAISE show up on my campus, I’d focus on making the brand feel approachable, fun, and a natural part of everyday college life. I'd organize "Self-Care Study Break" events in collaboration with Women in Business, The Women’s Network, and even my role as a Resident Assistant — with free DAISE samples, cute table setups, and a “match your mood” fragrance station where people can explore scents based on how they’re feeling that day (like calm, flirty, energized, etc.). I'd also create lifestyle content that blends DAISE products into my actual daily routines, like a “Monday reset” reel with my favorite scent, GRWM videos for class or club events, or "what's in my bag" posts that highlight DAISE as a must-have. For bigger brand visibility, I’d pop up at student org fairs, career events, or tailgates with mini DAISE giveaways and mood-based scent cards, something that’s cute, personal, and easy to engage with. Overall, I’d keep it fun, relatable, and very me, because that’s what DAISE is all about.

Yes! I’m currently involved in several campus organizations that align really well with DAISE’s fun, expressive vibe. I’m a member of Women in Business, where I also serve as the Director of Fundraising, as well as The Women’s Network — both communities full of ambitious, style-savvy college students who love discovering new self-care and beauty brands. I’m also a Resident Assistant at an off-campus student apartment complex, which gives me a great platform to organically share DAISE with residents through events and casual everyday moments. I love building community and feel like these roles give me the perfect opportunity to bring DAISE into real, relatable college life.

No