UGC content works best when it feels real, relatable, and native to the platform. People scroll past anything that looks too polished or like a traditional ad, but they'll stop for something that feels like a friend sharing a personal moment or honest opinion. Strong hooks, storytelling, and casual editing help it blend in while still grabbing attention, especially when the content reflects a real problem and shows a simple, authentic solution.

I’d film a relatable TikTok from my dorm starting with a clip of me waking up feeling tired, moody, and overthinking everything. Then I’d cut to a shot of me taking Not Today, Estrogen with coffee or water saying something like, “This is the only reason I haven’t cried over an assignment today.” I’d include quick, aesthetic clips of me going through a normal day, such as studying and eating snacks, actually feeling calm and in control. I feel like it'll be relatable to other fellow college girls.

I pay close attention to the brand’s overall vibe, things like their tone on social media, the kind of language they use, and how they connect with their audience. From there, I try to keep things natural and relatable while still aligning with their message and aesthetic.