First, I consider the target audience and observe trends in relevant online communities. Then, I brainstorm attention-grabbing, short-form content ideas while keeping in mind what consumers will want to see. After considering several creative and strategic approaches, I work out the details and begin composing the video. Finally, I ensure the visuals, audio, effects, and other key elements all come together cohesively to make for compelling and engaging content.

I'm adept at observing social media content through an analytical lens. I don't just scroll; I note trends and understand why certain content does well.