I would describe a scent by focusing on the feeling and experience it creates rather than just the notes—using sensory language that helps viewers imagine how it smells, when they’d wear it, and how it makes them feel. I’d connect the scent to a mood, moment, or lifestyle so it becomes relatable and memorable.

prefer Instagram and TikTok for product promotion because they are highly visual and allow brands to connect with audiences in an authentic, engaging way. Instagram is ideal for building a strong brand aesthetic and showcasing products through curated posts, Stories, and Reels, while TikTok is great for reaching new audiences through short-form video, trends, and storytelling that feel organic rather than overly promotional. Together, they support both brand awareness and conversion.

would create standout content by understanding the brand and its audience first, then producing visually engaging, story-driven content that shows how the product fits into the customer’s lifestyle. I’d tailor content to each platform while keeping a consistent brand voice and use performance data to refine what works