I am at Rajagiri College of Social Sciene,Kochi Kerala.

I would focus on places where students naturally gather and spend time between classes. The canteen, common areas, and spots near lecture halls are ideal because they have steady footfall throughout the day. These locations make it easy to offer quick samples and start casual conversations about the product. For clubs and events, I would target business clubs, marketing societies, and entrepreneurship cells since those students are more open to trying new brands and sharing feedback. I would also promote during college fests, competitions, and sports events, where energy and engagement are high. This helps position IQ Pouch as a useful, everyday product that fits into student life.

I mainly use Instagram and WhatsApp to engage with peers. Instagram works well for reaching a large audience through stories, reels, and polls, while WhatsApp is more effective for direct communication, group sharing, and quick updates within campus communities.

First, I would build awareness by making IQ Pouch visible in daily campus life. I would use student influencers, class reps, and club leaders to talk about the product in a natural way. I would also run short demo sessions and free sampling near high-traffic areas like the canteen and events so students can try it and understand the benefit quickly.