Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
I think content that builds a brand creates a long term impact on the users , it builds trusts ,it creates demand . Content that drives a purchase are those which converts actions into conversion, this make capture demand.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
My content will be based on "why carrying whole kitchen with you in gym".This will create impact on the youth when you can get hydration and protein in same drink why to carry two or three bottles.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Do more appealing ads, which includes more effective lines instead of using protein + hydration drink ,i can use “Stop carrying 3 bottles to the gym” or “For people who don’t have time after workouts”.
Other options can be for protein or related brand one thing is most important which is its lab report which is is the content is as per the packet or lesser than that .So by showing real lab report will increase trust.


