I created a successful campaign for iced beverages at a local apparel-based school store with a strong emphasis on seasonal drinks. Throughout the year, I would create advertisements, bundles, and discounts on seasonal drinks like hot chocolate flavored drinks during the winter and iced energy drinks during the summer. We would also create weekly Instagram and Tiktok posts about new launches, discounts, and items of the week. Key elements that made this campaign successful were the consistency we showed by posting once or twice a week and creating engaging and appealing content that caught our audience's attention. We also did giveaways on our account to increase engagement and followers. All of which led to a successful campaign.

The idea of a computer being able to give emotional and intelligent responses interests me as I was always told that robots don't have emotions so the fact that AI-driven products can give responses with so much emotional intelligence is really invigorating.

I would take into account the product's ideal target market and the demographics of those people. I would then research who those demographics follow on social media and what pattern of content creators those demographics like to watch. I would find a few with decent followings and reach out to them, asking if they would like to collaborate with our brand. I would then create a campaign with those content creators to help spread our brand to our target audience.