I have handled social media accounts for Swimbox Swim School (15.5k followers), a social media influencer (14.4k followers), and 2 education counselling firms (10k followers). For each brand, I looked at the target audience's interests and generated content thats not only captivating but useful; for the counselling firms, I the best ways to receive financial aid, how to avoid common mistakes, refine applications and provided relevant information on universities and deadlines. For the influencer, the content was mainly focused on personal growth and aesthetics, for SwimBox, the target audience was parents, so the safety of young swimmers and the efficacy and flexible timings as well as the fun environment of the swim school was highlighted

To create engaging Instagram content for Liv Wanderlustly, I’d focus on storytelling that aligns with the brand’s mindfulness ethos. First, I’d understand the audience and craft a content strategy featuring high-quality visuals, thoughtful captions, and Reels that highlight the accessories in everyday mindful moments.To grow followership, I’d engage actively with the audience through comments, Stories, and collaborations with like-minded influencers. I’d also leverage relevant hashtags like #MindfulLiving to boost visibility and track performance using Instagram Insights to refine the approach. The goal would be to create a visually inspiring and meaningful Instagram presence.

Yes, I have access to multiple students from different colleges as I am also working as an education counsellor part-time, so I'm used to interviewing students and guiding them in promoting the counselling firm