To drive 150 BeReal app downloads, I’d focus on blending peer influence with exclusivity and authenticity—core to BeReal’s brand. First, I’d launch a campus-based challenge called “No Filter Friend Tag”, encouraging users to post their BeReal and tag two friends to download and post theirs within 24 hours to win small incentives like gift cards or campus merch. I’d also partner with relatable micro-influencers or student leaders to share their BeReal moments and highlight how refreshing it is to be real in a curated world—linking directly to the download. On TikTok and IG Reels, I’d create funny, relatable skits about missing the BeReal notification at the worst times, ending with “Don’t miss your moment—download BeReal.” Finally, I’d host a pop-up or table at a local college event with QR codes, giveaways, and live BeReal photo ops to convert in-person energy into downloads. Combining FOMO, humor, and real-life presence would make the campaign authentic and viral.

yes. i like it because it can be fun to get the notification around a big group of friends who also like using the app

yes