Interview Questions
Chay Spirits
Social Media Engagement Manager

What metrics do you prioritize to measure social media success?
I prioritize metrics that tie to both engagement and business results:
Engagement rate (likes, comments, shares, saves)
Reach & impressions
Watch time/retention (for videos)
Follower growth rate
Click-through rate (CTR)
Conversions (sign-ups, sales)
This ensures content not only gets attention but also drives real results.
Chay Spirits
Social Media Engagement Manager

How would you increase engagement for a low-carb, zero sugar brand on social media?
Focus on making the brand relatable and results-driven.
Post short videos: quick recipes, “what I eat in a day,” transformations
Use challenges: e.g. “7-Day No Sugar Challenge” to drive UGC
Partner with micro-influencers in fitness/keto
Highlight benefits (energy, weight loss), not just “low-carb”
Stay consistent and double down on high-performing content
ThingsBook
ThingsBook Content Creator

What interests you about using a digital journal?
Everything







