I would love them to partner with gamma phi beta and chaarg!

If I were running Groovy Coffee’s TikTok for one week, I’d focus on content that feels native to TikTok while highlighting the brand’s personality and campus relevance. I’d start the week with a short, high-energy “day in the life at Groovy” video showing the morning rush, baristas making drinks, and quick customer reactions, because behind-the-scenes content builds authenticity and makes the brand feel human. Midweek, I’d post a fun, trend-based video—such as a popular sound paired with baristas or students ranking Groovy drinks or reacting to their first sip—since trends boost discoverability and help Groovy tap into TikTok’s algorithm. Another post would spotlight a signature drink or limited-time flavor using close-up visuals and satisfying shots, explaining why it’s a favorite, to drive cravings and in-store visits. Toward the end of the week, I’d feature user-generated content or street-style interviews asking students quick questions like “What’s your go-to Groovy order?” because peer validation resonates strongly on campus. I’d finish the week with a lighthearted, community-focused post—maybe a funny moment, a comment reply video, or a teaser for something upcoming—to reinforce Groovy as not just a coffee shop, but a social hub students want to be part of.

To organically get students on campus excited about Groovy, I would focus on embedding it into existing student culture rather than promoting it like a traditional product. That starts with partnering with influential student organizations, club leaders, and resident advisors to introduce Groovy through events students already care about, such as club meetings, game nights, or campus traditions. Hosting low-pressure, fun activations—like pop-up experiences, challenges, or giveaways tied to Groovy—would allow students to discover it naturally through participation rather than promotion. Leveraging word of mouth is key, so highlighting real student use cases on social media, encouraging user-generated content, and rewarding early adopters who bring their friends would help Groovy spread authentically. By positioning Groovy as something that enhances campus life rather than something being marketed to students, excitement would grow organically through shared experiences and peer validation.